#WattsWhat: Menswear - the devil is in the detail

Beards, brows (mono), black (in bad fabric), brown shoes, bare ankles or, worse, bare legs... The Industry Editor at Large David Watts has a "b" in his bonnet when it comes to bad styling among men. Herewith his top 10 "don'ts".

1. If you wear black then buy good quality fabrics - cheap black is depressing!
2. White business shirts should never have a pocket or short sleeves.
3. Pink, striped or novelty socks should not be worn with a formal suit - it's an affectation of being stylish or rebellious and in fact looks ridiculous!
4. Never wear brown or tan shoes with a formal black, navy or grey suit. Italians can carry it off in Italy - no one else can!
5. Shorts of any kind are for the beach or the gym and should never be worn in town.
6. Shoe polish was created for a purpose and it is true that you can tell a lot about a man by his footwear.
7. Not wearing socks with formal brogues or loafers is just wrong!
8. Beardism - it's time for all those "new men" to get with the programme and shave it off.
9. If the face of your wrist-watch is larger than the circumference of your wrist, then you need to seek professional help or get your eyes tested.
10. Eyebrows - there are meant to be two!