Vollebak launches ‘Black Hole Friday’ treasure hunt for chance of big discounts

Technical clothing brand Vollebak has launched a new online treasure hunt under the name of ‘Black Hole Friday’, giving customers the chance to win large discounts on its products.

During the hunt, “a series of black holes will open up around the world” and instantly shrink the price of any Vollebak clothing that falls into them.

It’s then up to Vollebak customers to find them and claim the gear before anyone else. It’s described as having “all the fun of an actual black hole - shrinking prices to 1% - but with none of the perils of space”.

Also launching is the Vollebak Vault, which gives customers access to over 120 “clothing icons” at 30% off that have been remade, resized, or retired.

Customers are able to find gear to protect them “from a future of extreme heat, fire, cold, rainfall, or the collapse of civilisation itself – whichever comes first”.

The Vault features everything from fireproof trousers and weatherproof sweaters, to “fleeces designed to see you through the next Ice Age”.

Housed in a dedicated area on site, customers will get exclusive access to past favourites across core collections, including ‘100 Year’, ‘Carbon Fibre’, ‘Planet Earth’, ‘Solar Charged’ and ‘Waterfallproof’.

Once the pieces are gone, they will never be produced in the same form again.

Black Hole Friday marks the latest in a long-running tradition of interactive marketing campaigns from Vollebak. Last year, the business dropped a giant wardrobe filled with free clothes in the desert near Roswell, New Mexico, “before extracting it 48 hours later after it had been thoroughly ransacked”.

Founded in 2015 by British twin brothers Nick and Steve Tidball, Vollebak uses advanced material technology to tackle the fundamental challenges of the next century - space, climate change, human health and sustainability.

They are two-time winners at TIME Best Inventions, and their designs include clothing ranges built for Mars and Titan as well as the apocalypse. They built the world’s first solar charged jacket, the first jacket from graphene, and the first computer programmable clothing – “bringing us one step closer to an invisibility cloak”.