Joseph appoints Anna Lundbäck Dyhr and Frederik Dyhr as new Co-Creative Directors

Contemporary designer brand, Joseph, has announced the appointment of Anna Lundbäck Dyhr and Frederik Dyhr as Co-Creative Directors.

Anna Lundbäck Dyhr and Frederik Dyhr each have over 20 years’ experience in the fashion industry.

Anna most recently worked as a ready-to-wear design consultant for Joseph, in the Paris design studio. Prior to that she held senior design roles with Bottega Veneta, Lanvin, Uniqlo U and COS.

Frederik’s previous positions include Global Creative Director Menswear at Tommy Hilfiger, VP Design Menswear at Belstaff and Senior Designer at Burberry.

Anna joined Joseph in November 2018 and she was joined by Frederik in September 2020. Both are based at the brand's design studio and atelier in Paris.

Together both will share responsibility for the womenswear, ready to wear and accessories collections.

Commenting on their appointment, the pair said: "We both feel honoured and proud to be joining Joseph as Co-Creative Directors. We are excited to be able to work side by side and to have the opportunity to continue building on the brands success.”

Barbara Campos, CEO of Joseph commented: “I am delighted to welcome Anna and Frederik to Joseph. They have an impressive range of experience and expertise. Together they bring an invaluable combination of creativity and commercial thinking, which will further strengthen our brand and business."