Victoria Beckham has contacted customers on their mailing list to explain that the designer label would be immediately donating 20% of all sales to a food bank charity in the UK, and in the US.
Victoria Beckham said: “We are committed to caring and supporting those on the front lines of the COVID-19 relief efforts, words can’t describe how thankful we all are for the bravery and hard work of everyone who is making significant sacrifices to keep us safe. We are in this together.”
Feeding America is a nonprofit organisation in the United States. It is a nationwide network of more than 200 food banks that feeds more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies.
The Trussell Trust works to stop UK hunger and poverty by supporting a network of over 1,200 food bank centres to provide emergency food and compassionate, practical support to people in crisis.
The womenswear brand has implemented extra measures to ensure safety and hygiene at the company’s warehouse and are working with reduced teams in order to minimise contact where possible.
Victoria Beckham closed its flagship store on Dover Street in London for the foreseeable prior to the Government restrictions on businesses opening.
British womenswear brand Deborah Lyons is also donating 20% of all profits to The Trussell Trust to help provide emergency food and support.
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