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Victoria Beckham

Description:

Luxury fashion label Victoria Beckham was launched in 2008 by its eponymous director who introduced, in 2010, a more affordable line called Victoria by Victoria Beckham. Initially known for its dresses, the brand quickly expanded into bags and accessories as Beckham became accepted and lauded by the fashion establishment.

In November 2011, Victoria Beckham won Designer Brand of the Year at the Fashion Awards. In 2019, the brand announced it would remain fur-free and would not be using any exotic skins, as well as revealing a planned move into beauty.

Investor Neo Investments ploughed £30m into the business in November 2017 and soon after, former Chloe CEO Ralph Toledano was appointed as chairman. Former DVF CEO Paolo Riva was appointed CEO in June 2018.

Company Information
Annual Sales: £55.7m
Segments / Shopping Categories: Womenswear; Bags; Accessories; Shoes; Jewellery
Parent Company/Key Investors: NEO Investment Partners
UK Standalone Stores: 1
UK Concessions: 6
International Stores & Stockists: 1
Key Concessions: The Shop at Blue Bird; Selfridges; Harrods; Harvey Nichols; Liberty; Bicester
Number of Countries Shipped To: Over 100 Countries
Key Countries Shipped To: UK; USA; China; Canada; UAE
Contact Information
Head Office Address:
36 Dover Street, London W1S 4NH
Head Office Telephone: 020 7042 0700
Website Traffic: 139,650 (on desktop and mobile web in last 6 months). Source: SimilarWeb
Key Locations: 36 Dover Street, London, W1S 4NH
Key Executives
Chief Executive: Paolo Riva
Digital Director: James Wintle
Marketing Director: Mei Grandell (Head Of Marketing)
HR Director: Emma Armitage (Head of HR & Talent)

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