Very unveils ‘Lets Make It Sparkle’ Christmas TV ad with Girls Aloud’s festive tune

Online retailer Very has launched a Christmas campaign including an animated TV advertisement and new creative brand platform under the title of ‘Let’s Make It Sparkle’.

Put together by Very’s lead creative partner, The Gate, whose clients include the AA, Buzz Bingo and Chiltern Railways, the TV ad introduces viewers to Very’s new brand characters – pink flamingos called Kerry, Terry and Cherry.

A dull cityscape, where grey pigeons and the colourful flamingos are "dutifully Christmas shopping", is penetrated by pink thunderclouds rolling in against a backdrop of a remastered version of Girls Aloud’s ‘Merry Christmas Everybody’, transforming the scene into "something magical".

The pigeons are "left awestruck" by a team of pink delivery flamingos who are gracefully carrying Very parcels. As the parcels are delivered, Kerry, Terry and Cherry’s homes erupt into enormous clouds of magical pink glitter.

The new brand platform has been "built to deliver success over the short and long term" for Very. Following the debut of the Christmas ad, the flamingos will be the retailer’s distinctive characters to "drive brand love and recognition" with its customers.

Jessica Myers, Chief Marketing Officer at Very, said: "We know Very customers are as imaginative and enthusiastic about everyday moments as they are about Christmas, and we want to celebrate and enable that sense of joy and fun all year round as part of our commitment to our purpose; helping families get more out of life.

"Let’s Make It Sparkle’ brings that spirit to life brilliantly, and we’re so excited for the opportunities this new creative platform will open up in 2024 and beyond."

Lucas Peon, Chief Creative Officer at The Gate, added: "It's been brilliant to see the platform and script we pitched with brought to life over the past few months, and to finally introduce our feathery friends to the world. We’re excited to see the magic unfold."

Very’s Christmas campaign will run nationwide across TV, cinema, video on demand (VOD), out of home (OOH), digital and social media. The animation and characters were designed and produced by Nexus studios.