Valentino Pink decks the halls of Harrods this festive season

World-renowned department store, Harrods, has unveiled its magical world of festive experiences at the famous terracotta palace in Knightsbridge. This year, Valentino has been enlisted to “bring a touch of elegance to the holiday season”.

Every festive season, Harrods welcomes the festive season with a gifting offering, enchanting window displays and in-store immersive experiences that transform the store into a Christmas emporium.

This year's collaboration with Maison Valentino - on display from 9 November until 2 January 2nd - includes a nine-meter-tall Valentino Pink Christmas tree situated at the Hans Crescent entrance, a pop-up truck serving Valentino hot beverages and treats and an in-store installation showcasing the brand’s seasonal collection and accessories.

Valentino has also dressed a selection of the Hans Crescent windows with festive displays that “capture the enchantment of Christmas at Harrods for all to enjoy”.

Alexander Wells-Greco, Creative Visual Director, Harrods: “Harrods has always enchanted shoppers from around the world with its magical allure during the festive season. Our iconic and enchanting window displays, which wrap the store, have always been a focus for this time of year. This year, our Christmas windows, from Valentino to Dior Beauty and many more, harmoniously embrace the theme of extraordinary gifts and the act of giving during the holiday season.

“Our vision was to craft a dynamic concept, utilising digital cubes and luminous animations to enrich the Christmas story. Collaborating closely with our esteemed brand partners, we have orchestrated a campaign through our windows that pay homage to the art of festive gifting, inviting customers to come into the store to find the perfect gift for loved ones, families and friends.”

The magic does not stop there. The Studio Frantzén terrace, located on the top floor of Harrods, will also be transformed into a winter wonderland in partnership with Don Julio 1942.

The luxurious shopping experience continues with a pop-up by Schiaparelli until 28 November,  which offers an exploration of the designer’s world and showcases the brand’s “distinctive codes and unique designs”.

As always, once the festivities are over, the highly anticipated sale will begin on Boxing Day throughout the store.