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UNIQLO celebrates its UK 20th Anniversary with special events and partnerships

Jeremy Lim
07 October 2021

Japanese retailer UNIQLO is celebrating its 20th Anniversary in the UK with a lineup of special events, local partnerships and new store updates.

Celebrations will include late-night skating at Somerset House, special charity campaigns, pop-ups showcasing local businesses, and new features in-store such as digital layouts that offer more interactive and educational information about the UNIQLO LifeWear offerings.

The celebration will also see the return of the popular UTme! Machine for customers to design customisable limited-edition t-shirts with partners Tokyo Bike, It’s Nice That, Jasper Morrison and Tate Modern.

Taku Morikawa, CEO of UNIQLO Europe, said: “We are proud that the United Kingdom was the first market UNIQLO chose to launch outside of Japan 20 years ago and wish to express our gratitude and thanks to our customers and partners who are at the heart of everything we do.

“Our global flagship 311 Oxford Street Store is the perfect location to kick off a series of activations during this special anniversary year and continue offering the best customer experience possible to all, which will culminate with the opening of the new store on Regent Street in Spring 2022.”

To kick off the official celebrations, UNIQLO will be running a pop-up in the 311 Oxford Street flagship store with Perky Blenders, the London-based coffee roasters as well as a renewed partnership between UNIQLO and Tate Modern, with the launch of a  dedicated free programme for families.

The new initiative, ‘UNIQLO Tate Play,’ offers families unique ways to get creative and playfully explore art together, and ice skating at Somerset House with a curated line-up of leading contemporary DJs, artists and collectives.

Visitors can also sample HEATTECH products as well as receive a voucher to be used in a UNIQLO store.

UNIQLO will also be highlighting its 10-year long-term partnership with local homeless charity Centrepoint with a monetary donation to help fund the hire of a dedicated jobs, education and training worker.

For the complete list of activities, visit the dedicated 20th Anniversary web page.

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