Ulla Johnson launches PreLoved in partnership with resale tech company Archive

New York-based womenswear brand Ulla Johnson has partnered with re-commerce company Archive to launch Ulla Johnson PreLoved, which will facilitate peer-to-peer sales.

Archive’s technology will automatically add company approved photographs and item descriptions, and customers who sell their Ulla Johnson pieces through the platform can choose the price (a recommendation will be provided) and whether to receive 70% of that back in cash, or 100% in credit for the brand.

A ‘Heart's Desire’ feature will allow customers put in requests to the Ulla Johnson team to source past-season items. The aim is to provide resale shoppers with a personal stylist shopping experience.

Ulla Johnson, Founder and Creative Director of the Ulla Johnson brand, said: “We are thrilled to launch Ulla Johnson PreLoved in partnership with Archive and give our customers access to sought after pieces from seasons past and present, including items from my own closet.

“Archive’s breadth of offerings and ease of integration has enabled us to create a one of a kind programme that feels authentic to the Ulla brand, which we can continue to grow in the future.”

Emily Gittins, CEO and Co-Founder at Archive, commented: “Ulla Johnson is an inspiring designer who creates ‘future heirlooms’ that are crafted with care and that are meant to live many lives.

“We’re extremely proud to partner with her to launch a customised resale programme that gives shoppers an easy way to buy and sell preloved Ulla Johnson items and, ultimately, help create a more circular fashion economy.”

Late last year, Archive announced a $15 million Series A fundraise led by Lightspeed Venture Partners. with participation from Bain Capital Ventures and several minority investors. That brought the firm’s total funding to over $24 million.