Superdrug launches new online hub to provide skincare advice

Superdrug has launched the Superdrug Skin School, a new initiative for consumers to access online skincare advice directly from experts.

The beauty retailer found that 55% of shoppers feel the high street doesn’t offer enough options for those with skincare conditions such as acne, rosacea and pigmentation. To combat this, Superdrug has now enlisted skincare experts to offer advice, tips and product recommendations on its free online hub.

Along with in-house experts, Medical and Cosmetic Doctor Ewoma Ukeleghe and Esthetician Alicia Lartey have collaborated on videos, podcasts and blog posts to communicate skincare topics for all of Superdrug's customers.

The efficacy of Superdrug’s affordable own brand and exclusive ranges will also be explored on the platform. The launch follows Superdrug's Skinceptance campaign, which featured in-store skin advice and treatment services.

Superdrug is also currently trialling dermatologist nurses in four UK stores for skin consultations.

Dr Ewoma Ukeleghe, Superdrug own-brand skincare ambassador, said: ‘It’s a privilege to be a part of a revolutionary step in Superdrug’s approach to accessible skincare. I regularly work in-clinic with patients who aren’t well versed in what products to reach for or what skin type they have, so having a quick and easy online hub to navigate on from your phone or computer is a real milestone for the skincare industry."