UGG launches 'UGGrenew' refurbishment program
Global lifestyle brand UGG, part of the Deckers Brands, has announced the launch of a refurbishment program as well as measurable progress in its commitment to do good for the planet.
UGG has partnered with NuShoe, a premium shoe repair company, to offer three levels of dedicated service as part of the 'UGGrenew' service.
Renew: A complete, handcrafted restoration, NuShoe updates the pair of Classic Boots with new bindings and a fresh Treadlite by UGG outsole. Additionally, the service carefully steam cleans the shoe inside and out with naturally derived detergents, helping lift stains, remove odour, and condition the leather.
Restore: Carefully steam cleans the shoe inside and out with naturally derived detergents, helping lift stains, remove odour, and condition the leather. Additionally, the old sole is replaced with a brand-new Treadlite by UGG outsole.
Refresh: Carefully steam cleans the shoe inside and out with naturally derived detergents, helping lift stains, remove odour, and condition the leather.
Because of the handcrafted nature of the service, NuShoe's capacity is currently limited to 100 pairs per day, but they intend to scale the program to enable service of almost a quarter million pairs per year by 2023.
Deckers Brands also announced that it filed science-based targets which were approved by the Science-Based Targets Initiative. Deckers Brands worked with The Carbon Trust to calculate a Scope 1, 2, and 3 emissions baseline (FY19) and has set robust greenhouse gas emissions reduction targets.
The UGG brand will increase its use of recycled, repurposed, regenerated (plant-based), renewable (bio-based), and certified/preferred natural fibers by 35%. UGG will also work towards the goal of replacing 100% of all faux fur with plant-based faux fur, bio-based faux fur, or recycled synthetic fibers within all material categories for its footwear products by 2027.
Dave Powers, President & CEO of Deckers Brands, said: "UGG has made so many strides over the last year identifying key pillars to create a brand that makes positive impact through tangible results. We will continue putting the people, the planet, and our products at the forefront of our decision-making. UGG is committed to being a more regenerative brand – one that prioritises long-term value over short-term gain by restoring the health of people, communities, and the planet."