TOMS gives $10,000 grants to 10 mental health organisations for World Mental Health Day
Footwear brand TOMS has announced it will give gives $10,000 grants to 10 mental health organisations across the globe to celebrate World Mental Health Day.
The support from TOMS will help fund access to resources for people to take "the first step" into bettering their own mental health.
Since 2006, TOMS has impacted over 100 million lives by giving shoes, sight, safe water and impact grants to those in need. After extensive research and evaluation, the company has implemented a new impact strategy to give at least one-third of annual net profits to grassroots projects.
Responding to community-driven feedback, TOMS identified relevant issues that build the foundations of the one-third profits strategy. The three main pillars include promoting mental health, increasing access to opportunity and ending gun violence.
When a customer purchases TOMS, they therefore help fund access to mental health resources for the millions of people who need them.
The 10 organisations receiving the 10x10 grants include:
- AMAFE in Spain
- Fundación Origen in Mexico
- Jack.org in Canada
- The Lighthouse Arabia in the UAE
- Healthy Minds Alliance by Health360
- The Maya Centre in the UK
- MHI Mental Health Initiative in Germany
- Team Tilia in Sweden
- Together for Children in Greece
- Black Emotional and Mental Health Collective in the US
Amy Smith, TOMS Chief Strategy and Impact Officer, commented: “The earlier a mental health challenge is identified, and the more quickly a person receives care, the more attainable recovery can be. We have learned from our impact partners that one of the primary reasons people do not seek professional help is a lack of information and resources about where to start.
“Every single day we are committed to supporting people on their journey to better mental health, and every TOMS purchase supports this commitment by funding access to mental health resources for the millions of people who need them. We created TOMS 10x10 in celebration of World Mental Health Day. We are proud to give grants to these 10 organisations across the globe that support mental health programming on a local level.”
Listen to Chief Strategy & Impact Officer Amy Smith and Chief Marketing & Digital Officer Ian Stewart on the In Conversation podcast.