Tommy Hilfiger x Lewis Hamilton announce surprise H.E.R. collaboration
Tommy Hilfiger has revealed a surprise collaboration with Formula 1 champion, Lewis Hamilton, and Grammy award-winning R&B singer H.E.R. Following three seasons of the ongoing TommyXLewis partnership, the duo announced a new addition to their collaboration.
Named 'TommyXLewisXH.E.R', the capsule line will reimagine the designs of Tommy Hilfiger and Lewis Hamilton, who are currently collaborating on their fourth season. In line with the US retailer's sustainable focus, this capsule collection be made out of 100% organic cotton and more than 75% of the line will use sustainable materials.
The TommyXLewisXH.E.R range features hoodies, tracksuits and shirts with graphic images and words across the range, including Lewis Hamilton's "H" logo. The capsule collection will be available in a monochromatic colour scheme in shades of orange, neon yellow, blue and red. In addition, the designs will feature Tommy Hilfiger's iconic flag logo and graffiti-style 'Loyalty' prints.
H.E.R said in a statement “I’m grateful for the opportunity and freedom that Tommy and Lewis gave me to infuse my personal vision and aesthetic into the TommyXLewis collection. We are united in the belief that fashion should be for everyone, so putting inclusivity at the heart of the capsule was a no-brainer.”
The TommyXLewisXH.E.R line will showcase at the Spring 2020 "TommyNow" Show alongside the TommyXLewis collection and Hilfiger Collection on 16 February, at Tate Modern. The runway show will feature Tommy Hilfiger's 'see now, buy now' service first formed by the US brand in Fall 2016.
Tommy Hilfiger said: “Through TommyNow, we continue to the push boundaries of what fashion on the runway can look like in terms of the dialogue it supports, the experience it provides and the change it can inspire".
“Our ‘see now, buy now’ platform has evolved into a stage for artists to express their creativity and values. With H.E.R.’s relentless drive to inspire new generations to be authentic and our shared belief that fashion should empower us to be ourselves, we are thrilled to showcase this unique capsule that speaks to the core of our brand DNA.”