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Tods's celebrates contemporary Italy with new communications project

Jeremy Lim
25 May 2022

Tod's has launched a series of documentaries, "Aria d'Italia", which unravels Italian culture through the stories of eight artists, business people, and craftsmen.

In its latest celebration of Italian culture, the eight portraitures features young artists, businesspeople, and craftsmen like Aldo and Francesco Sersale (owners of Le Sirenuse) and Germma Richard (owner of La Foleira).

Each interview showcases how the subject represents the spirit and energy of Italy while also embodying one of the keywords: joy, boldness, passion, heritage, pleasure, timeless, craftsmanship, and imagination.

Through the project's chapter-by-chapter release, viewers will enjoy both photo and video content that unveil different aspects of how these subjects embrace the passions and traditions that make up Italian culture.

Each chapter will be released in the form of a documentary across Tod's social media and digital platforms as a means of bringing fans along on a visual walkthrough of Italy's newest generation of tastemakers.

In September 2022, Tod's will release the words and photography from Aria d’Italia in a book published by Rizzoli International.

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