Tod's to launch communication project Tod's Together
Italian leather goods company Tod’s has announced a 360 campaign, running from September-December 2020, titled "Tod's Together".
The 360 campaign takes into account all of Tod's initiatives, from campaigns to internal and external employees, via the Sempre con Voi fund.
The Tod’s Together project is about connecting with each other, conceived in these past months by the brand.
The project aims to celebrate the value of being together, after months of being apart and will "continue to be a focus for the brand for months to come".
Tod's Together features an accompanying campaign shot by Magnum photographer Alex Majoli, that celebrates family, friends and unity, capturing the message of “being together”.
It will also include a selection of renown faces, young talents and personalities yet to be discovered, who symbolise the spirit of these times, captured in a series of short stories which will highlight moments of life.
Further details are to be announced in the Autumn.
In April, a donation of €5 million was made to support family members of health workers who have lost their lives in the fight against COVID-19.
The donation was made on behalf of the Della Valle Family and on behalf of their employees at Tod’s, adding that health workers “selflessness and courage will forever be an example to all of us.”