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KENZO launches TALI bag line with online "Wheel of Fortune" game

Alice Ierace
12 April 2019

French Luxury fashion house KENZO has launched its new line of handbags called TALI, which were created in collaboration with astrology expert Susan Miller and surreal artist Filip Custic. To mark the launch, it has created a one-of-a-kind "Wheel of Fortune" game on its website to help customers select the right bag for them.

The name of the collection is a derivative of the word “talisman”, "a powerful amulet to the wearer, able to possess spiritual powers and bring good fortune". 

Co-creative directors of KENZO, Carol Lim & Humberto Leon, presented the TALI bag during the Fall/Winter 2019 show in Paris in January. Now, a core selection of key colours and styles have been made available for purchase in advance of the full worldwide launch in September.

The one-of-a-kind website game takes form as a KENZO TALI bag “Wheel of Fortune” where visitors are confronted with a KENZO universe, designed by Filip Custic. Users can then spin the wheel and discover the writings of Susan Miller who explains each TALI model’s unique properties and how the bag may be best suited for them.

The collection features a multitude of colourful bags, all made with premium leather, from smooth calfskin in block colours and seasonal prints to embossed water snake and crocodile, saffiano scratched leather, and an exclusive eye-shaped quilted lambskin.

The French brand is known for its colourful prints as well as its groundbreaking collaborations with avant-garde artists, musicians, actors, and designers. 

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