Tissot opens first UK store in London’s Covent Garden

Swiss watch brand Tissot, which is owned by the Swatch Group, has opened its first standalone store in the UK at 7 James Street in London’s Covent Garden.

The new flagship store "marks a significant milestone for Tissot" and the space is described as "modern and inviting", selling new products and favourites such as the Tissot ‘PRX’, ‘Seastar’, ‘T-Touch Connect’ and ‘Le Locle’.

Sylvain Dolla, CEO of Tissot, said: "As we celebrate over 170 years of watchmaking heritage, this expansion in the heart of London and the popular Covent Garden specifically, is a significant stride in bringing our own blend of tradition and modernity to a broader audience.

"We look forward to offering our customers an immersive experience that reflects the spirit of Tissot."

Michelle McGrath, Executive Director at London landlord Shaftesbury Capital, added: "Tissot has been an innovator within the watch industry for decades, boasting a rich heritage and historic brand journey.

"At Covent Garden, we endeavour to present the very best of retail across multiple categories, and there is a clear opportunity for Tissot to thrive and deliver timeless pieces and extend the range on offer for our visitors."

Tissot joins other luxury watch and fine jewellery brands across the Covent Garden estate, including TAG Heuer, OMEGA, Hublot, Bucherer, Tiffany & Co. and TUDOR, as well as the recently opened Messika and Girard-Perreguax boutiques.

It also follows the recent Covent Garden openings of luxury perfume house Creed at 14 King Street, the debut flagship of contemporary demi-fine jewellery brand Missoma at 46 Monmouth Street, and the first permanent bricks-and-mortar store for independent British womenswear retailer Odd Muse at 33 Monmouth Street.