Buying and design duo launch sustainable bridesmaid brand Nola
Best friends and buying and design duo Abigail Heinimann and Sophia Munro have unveiled a new bridesmaid brand, Nola, that challenges the one-wear mindset of bridesmaid attire.
With a combined 30 years of industry experience at brands such as Topshop and ASOS behind them, the pair was inspired to launch the brand having been frustrated at the options available to them when planning their own weddings.
They spotted a lack of bridesmaid dresses that were sustainable, ethically made and in styles that their friends would actually want to wear more than once.
Nola is a seasonless brand, which goes against the grain of wholesale and fashion calendar pressures, and initially comprises seven silhouettes catering to varying styles and body shapes.
Each dress is made-to-order in a small, central London atelier, eliminating the risk of overproduction and waste. The fabric used is 100% EcoVero viscose, along with a bamboo and EcoVero viscose mix for the linings.
EcoVero Viscose fibers are derived from sustainable and certified renewable wood and pulp sources, and meet the EU Ecolabel’s highest environmental standards throughout its lifecycle, from extraction through to production and disposal.
In addition, each zip on the dresses is made from recycled plastics, and the dress labels are produced in Pembrokeshire from recycled polyester.
"Developing our brand to be kind to the environment has always been our core focus. Having worked in fast fashion, we know the demands it can make on its manufacturing communities, and the planet. We have considered every element of our materials and production, to keep our environmental impact to a minimum. We want our dresses to last a lifetime not live forever," Heinimann and Munro said.
Prices range from £160 - £310 with the brand available to shop at www.nolalondon.com. Appointments can be held virtually or in person at the London studio.