TikTok launches competition to discover UK’s next fashion design talent

TikTok has launched a competition to discover the UK’s next fashion design talent, with the winner being given the chance to showcase their looks at a TikTok event during London Fashion Week in February 2024.

They will also be represented by online fashion, beauty and lifestyle magazine SheerLuxe’s new fashion talent agency Blush Talent Management for six months, and will receive funding towards creating a brand film to build their portfolio.

No previous experience is required to enter, so wannabe designers, fashion graduates and content creators with an eye for style all have a chance to get creative as TikTok searches for the next generation of fashion innovators.

Entrants need to design and create either an upcycled piece or a brand new, original design, documenting their creative process from start to finish in a TikTok video, clearly showing the end result.

The panel of judges include Editor-in-Chief of SheerLuxe, Charlotte Collins, influencer, illustrator and journalist Andrea Cheong – who runs London based content consultancy Onli Agency, and luxury fashion expert Bernard Garby who is part of the #TikTokFashion collective, and with over 400,000 followers has been named as one of the world’s top five fashion TikTok creators by publications such as Wonderland and Hypebeast.

Edel Flood, Head of Lifestyle & Education at TikTok UK said: "At TikTok, we believe that creators are truly the heart of our platform. It's incredible to see how their creativity and authenticity is driving trends and conversations that positively impact today's thriving industries, including fashion.

"We are committed to celebrating our vibrant community as well as continuing to provide exciting new opportunities for emerging talent. The #TikTokFashion design competition will enable an aspiring new designer to get a unique opportunity to showcase their looks and start to build their creative portfolio."

The competition is now open for entries and will close at the end of November 2023, with the winner being revealed in the New Year.