Filippa K adds former Browns Buying Director to board

Stockholm-based brand Filippa K has appointed former Browns Buying Director Ida Petersson to its board.

A Swedish native, Petersson left her position at Browns in early December 2023, just weeks before its parent company Farfetch was sold to Coupong. Earlier this year, she also co-founded brand strategy and creative agency, Good Eggs.

Anders Ullstrand, Chairman of the Board for Filippa K, said: "We are delighted to welcome Ida Petersson to our board of directors. With her extensive background in international luxury fashion, she brings a wealth of expertise in product curation and brand strategy that supports Filippa K’s continued journey.

"Her insights will be instrumental in furthering the brand’s mission to emerge as a globally loved affordable luxury brand."

The announcement follows the recent appointment of Anna Teurnell as Creative Lead for Filippa K, "reinforcing the house’s commitment to advancing its legacy and offering an effortless capsule wardrobe tailored to modern life".