The White Company to open debut flagship in Northern Ireland

The White Company has selected Victoria Square in Northern Ireland for it's first standalone store in the region.

Set to open this autumn, The White Company will bring its full offer to Belfast, spanning home, fashion and beauty.

The new store will be located on the Lower Ground level of Victoria Square, trading alongside Reiss, Ted Baker, and Sweaty Betty.

It will also join brands such as Gilly Hicks, Goldsmiths and Gym+Coffee at the destination, all of which have selected Victoria Square for their flagship store in the past 12 months.

Sarah King, Director of Property at The White Company, said: "The new Belfast location is an important opening for The White Company this year and one we identified as a key part of our UK expansion plans.

"Victoria Square provides a perfect opportunity for our growth and as site for our first store in Northern Ireland."

Russell Banham, UK Head at Commerz Real, added: "Victoria Square has celebrated some significant new and exclusive retail launches and we are pleased to be welcoming the regional debut of the aspirational homeware and lifestyle brand, The White Company.

"This signing marks Victoria Square’s continued growth and appeal to premium brands who seek to engage with our catchment."