THE DANDY LAB to open its futuristic concept store next month

A new experiential concept store for men which fuses fashion, lifestyle and technology will open in Spitalfields next month. THE DANDY LAB promises to be "packed with innovation" and will initially open for seven months with a view to a permanent store being established next year.

Based at 73 Brushfield Street, THE DANDY LAB will champion British craftsmanship and personalised shopping. Technical installations include smart mannequins, shoppable mirrors, a virtual showroom and an interactive styling wall, while its café area will feature wireless charging points.

THE DANDY LAB concept store

Customers will be able to “access the stories” behind a selection of contemporary and exclusive British brands including, Smyth & Gibson, Alfie Douglas and London Terrariums, through a number of display screens across the two floors which effectively serve as a real-life magazine.

Co-founder, Peter Jeun Ho Tsang said, “The shop is packed with innovation, but it also caters for those who like quality products, value British design and want more from their shopping experience. It’s great to bring this all together under one roof.”

Dan Worland, commercial director at luxury handmade shirt brand Smyth & Gibson added: ”THE DANDY LAB concept is answering to the ever increasing demand for deeper and more thoughtful ways for brands to connect to their customers. Smyth & Gibson, has rich history and a handmade story that often doesn’t translate during the point of sale, so we're very pleased to be part of something that reflects not just a trend, but a real move towards a sophisticated and engaging retail experience.”

THE DANDY LAB Spitalfields opens on 14 August. Its opening follows a successful six-week pop-up store established in Covent Garden last Christmas. To find out more visit: www.thedandylab.com

THE DANDY LAB concept has been supported by a number of industry partners from the fields of technology, fashion, store design, business support and education.

They are:

CAPITAL ENTERPRISE: enables entrepreneurship in the Capital by supporting our member organisations to initiate, develop, promote and deliver services that directly help business formation and small business growth in London.

CASA: one of the leading forces in the science of cities, generating new knowledge and insights for use in city planning, policy and design.

CISCO: the worldwide leader in networking that transforms how people connect, communicate and collaborate.

COEUR: the menswear lifestyle brand for the modern-day dandy, using exclusive British-made silks.

DAVID BENNETT: product designer and maker.

DH READY: a cross-discipline creative consultancy helping businesses and brands become ‘Tomorrow Ready, Today’, through innovation and ideas that tap into emerging culture.

FOXHUNT MENSWEAR: customized men’s knitwear made in England.

HOXTON ANALYTICS: is an award-winning start-up with a revolutionary system that can accurately determine a person's demographic category based on the clothes they wear - specifically, their footwear.

ICONEME: Designed specifically for visual merchandising, the VMBeacon enables customers to receive details via their smartphone about the clothes displayed on shop mannequins and allows retailers to engage directly with consumers.

IDEA LONDON: a unique collaboration of industry leaders that have joined forces to support digital innovation.

MY ORDO: EPOS and mobile ordering for the coffee shop.

PANDUIT: Solutions in data center power efficiency, intelligent building infrastructure and industrial networking architecture.

SNAP FASHION: Snap Fashion lets you search and shop for an item of clothing or a pair of shoes from a photo.

UNIVERSAL DISPLAY: Universal Display is a leading manufacturer of mannequins, bust forms and display products.

UNIVERSITY COLLEGE LONDON: one of the world's leading universities, founded in London to open up education to all on equal terms, and to bring the benefits of learning to society.

VON BISMARK: Merging the best of eCommerce with traditional bricks and mortar retail.

WE ARE POP UP:  We Are Pop Up is Europe's largest and fastest growing network of pop ups, connecting short-term retail spaces with pop up shop ideas.