JD Sports’ Go Outdoors launches new ‘Discover Freedom’ TV ad with Take That soundtrack

JD Sports-owned outdoor clothing and equipment retailer Go Outdoors has launched a new TV advert and multi-channel campaign called ‘Discover Freedom’ – encouraging Brits to embrace the great outdoors.

Shot in New Zealand, the campaign features a range of outdoor activities to a soundtrack of Take That’s ‘Greatest Day’. It spotlights a range of brands and products sold in Go Outdoors, including Berghaus and Montane waterproof jackets and mountain bikes from Jamis Bicycles.

The new positioning will be rolling out across all Go Outdoors channels, including the new estate of high street ‘Express’ stores “continuing to open over the next few months”.

The campaign has launched across TV, digital, radio, social and customer communications.

Carly Czuba, Group Marketing Director at JD Outdoor, said: “We’re delighted to unveil our new TV advert and multi-channel campaign, which proves that there’s no place like the outdoors. We’ve had a really successful year and found that the song ‘Greatest Day’ in particular evoked a lot of positive emotions across our audience group.

“Moving forward, we want to build on this and remind everyone of how the essence of being outdoors feels. Discover Freedom is a perfect expression of this, not just for us, but for the whole nation.

“Whether it’s a hike up a mountain or stroll around the block, spending time outdoors is a great escape from the current stresses of life. Go Outdoors has everything customers need to enjoy these activities and keep the outdoors accessible.”