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Superdry signs for store at The Lexicon Bracknell

Lauretta Roberts
11 July 2017

Superdry is the latest fashion retailer to sign for a store in the new Lexicon Bracknell development which is due to open in early September.

More than 90% of the 580,000 sq ft scheme is pre-let or agreed with gift retailer Tiger and independent coffee and cocktail shop Coffee Barker also confirmed today as brands that have taken stores. Superdry will open a 7,875 sq ft store on The Avenue, a pedestrianised thoroughfare that will link the Fenwick and Marks & Spencer anchor stores.

"The Avenue will be the town’s premium pitch, providing a stylish area for the high-end brands in the town. Customers will love the retail choices and the appealing environment, enhanced with planted areas and trees, complete with plenty of al fresco seating. Bracknell has an affluent and growing catchment and the new town centre will have plenty to appeal to these customers throughout the day," said Legal & General retail leasing manager Richard Poyser.

The Lexicon Bracknell is one of the largest urban regeneration schemes underway in the UK. Along with the adjacent Princess Square Shopping Centre, the enlarged town centre will include 1m sq ft of retail, restaurants and leisure space. Other brands confirmed for the scheme include Next, H&M, River Island, Fat Face, Topshop, Pandora and Primark.

Fenwick's store will be the first new build, full line Fenwick to be opened in 11 years and will cover an 80,000 sq ft unit over three levels. The premium department store announced in April that it would be closing its store at Windsor, around 10 miles away, and would be offering staff employment at the new store. It will sell brands such as Michael Kors, Coach, Kate Spade, Max Mara, Armani and Hugo Boss, as well as a housing a denim studio and shoe emporium.

Around £768 million is being invested in the regeneration of Bracknell Forest borough, including the town centre and across a wider area, and Bracknell is the first post-war New Town to be comprehensively masterplanned, demolished, reconfigured and rebuilt.

The Lexicon Bracknell is being developed by The Bracknell Regeneration Partnership, a 50:50 joint venture between Legal & General Capital and Schroder UK Real Estate Fund, working in partnership with Bracknell Forest Council. The joint agents for The Lexicon Bracknell are CBRE and Lunson Mitchenall.

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