Ksubi to open first UK flagship on Carnaby Street
Ksubi plans to open its first UK flagship store on London's Carnaby Street this autumn as it looks to expand its British fanbase.
The global streetwear brand, which was originally founded in Sydney, will open the doors of the new 2,132 square ft store at number 10 Carnaby Street in October.
“London’s been calling us for some time with its buzzing music and arts communities. At Ksubi, we celebrate the triumph of the creative outsider - the rebels doing things their own way and to their own beat. We’ve found our LA and New York stores have become hubs for our crew to hang out and we hope London will be the same," said Ksubi CEO Craig King.
"Soho has an incredible energy and has long been a destination for streetwear and the other great brands we share the space with. Our team are looking forward to bringing our unique design point of view and attitude to Carnaby Street,” King added.
Ksubi is partnering with retail design firm Brinkworth on the store design and, like each of Ksubi’s global retail locations, the store design will be influenced by its local surroundings, giving the London customer a unique experience. The store will also play host to an ongoing series of programmed events, installations and exhibitions, dedicated to uncovering talent and celebrating local creatives.
The brand has a loyal global following and has collaborated with names such as Travis Scott and Kendall Jenner. It is one of the fastest growing denim brands in the US and stocked by some of the world’s most noted fashion retailers including END., Selfridges, Matchesfashion, Brownsfashion and Harvey Nichols in the UK.
Landlord Shafesbury's retail director Samantha Bain-Mollison said of the new signing: "We are excited to welcome Ksubi's UK first flagship store to Carnaby. Hailing from Australia, the brand's offering is a unique blend of denim and streetwear to add an exciting element to the existing retail mix. With Carnaby's fashion and music heritage there is no place better for a distinctive brand like Ksubi to set up their first UK store."