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Sunglass Hut to launch festive pop-up truck activation in London

Tom Bottomley
20 November 2023

Sunglass Hut is getting into the Christmas spirit with a festive pop-up truck activation at St Martin-in-the-Fields in London’s Trafalgar Square, running from 29-30 November 2023.

With an accompanying #ShadesofHoliday campaign, the sunglasses retailer “promises an exciting blend of festive fun and exclusive sunglasses styles”.

The pop-up will host a festive arcade game where visitors can test their skills and stand a chance to win prizes, including in-store discounts and eyewear.

Complimentary hot chocolate drinks will also be available throughout each day, and a ‘bounce back’ card will provide 20% off eyewear – redeemable in any Sunglass Hut store.


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Founded in 1971, Sunglass Hut started as a small family business running a kiosk in a Miami mall. Over fifty years later, the company has over 3,000 retail locations worldwide, selling a carefully curated mix of some of the best fashion and performance sunglasses from the some of the most established brands, including Ray-Ban, Persol, Oakley, Prada and Versace.

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