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In Pictures: Mulberry celebrates 20 years of iconic ‘Bayswater’ bag with new campaign

Tom Bottomley
10 May 2023

British luxury lifestyle brand Mulberry has today launched a new campaign in celebration of the 20thanniversary of its ‘Bayswater’ bag, a favourite of the noughties celebrity style set including Sienna Miller, Kate Moss and Alexa Chung.

The new campaign, starring new and pre-loved styles from the Bayswater family, was shot by Ronan McKenzie, styled by Eliza Conlon, and features “personalities who reflect the Mulberry spirit”, including London-born, Brooklyn-based Alva Claire (main image), who has established herself as one of fashion's hottest models, and American-born English model and actress, Lily McMenamy.

Mulberry Bayswater

Lily McMenamy

The Bayswater, which takes its name from the west London neighbourhood, remains one of Mulberry’s best-selling styles, both new and pre-loved, synonymous with the brand’s ‘Made to Last’ ethos.

Immediately recognisable thanks to its understated look and signature Postman’s Lock, the Bayswater’s timeless design has evolved over the years - with zipped and mini iterations joining the family.

Jiashan Liu

The Bayswater’s sustainable credentials have also progressed and developed. Since  2022, the bags have been crafted exclusively from environmentally accredited and carbon neutral leather - a requirement now implemented across all Mulberry bags.

Kate Moss Mulberry

Kate Moss in 2004 with her Mulberry Bayswater
(Photo by Paul Ashby/Getty Images)

Mulberry CEO, Thierry Andretta, said: “At the heart of Mulberry are timeless collections that champion contemporary British design, quality craftsmanship and competitively priced luxury. It is always wonderful to see a bag capture the public interest, but our ultimate goal is to make bags that will be used for a lifetime and passed onto the next generation.

“The Bayswater embodies our Made to Last ethos, which is one of the reasons why after 20 years it remains an emblem of enduring style and continues to be one of our best- loved designs.”

Images: Courtesy of Mulberry

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