Strictly stars bring St Pancras to a standstill for Dune London’s ‘Let’s Dance’ campaign launch

Dune London launched its new ‘Let’s Dance’ SS23 campaign today with a live performance from ‘Strictly Come Dancing’ stars Nadiya Bychkova and Kai Widdrington - bringing London’s St Pancras station to a standstill.

The World Champion dancers, who have reportedly been dating since January of last year after falling for each other while filming the hit BBC 1 show, are currently touring with their ‘Once Upon a Time’ show, following their journey from childhood dancers to ballroom and Latin championships.

For today’s campaign launch, both dancers wore shoes from Dune London’s new Occasion collection, with Bychkova selecting the ‘Melodic’ style – a rose gold sandal with braided diamante detail, and Widdrington wearing a smart patent style called ‘Swan’.

Dune London's Let's Dance campaign

Bychkova said: “Working with Dune London on this campaign has been such an enjoyable process. We loved that we were given the freedom to allow our passion to shine through. In addition, we were able to wear the most beautiful shoes!”

Widdrington added: “We loved the shoot day, and it has been an absolute pleasure to collaborate with Dune London on their Occasion range. The shoes were great for us to dance, we had lots of fun and that really shows in the moments that were captured on the day.”