Stella McCartney appoints former L'Oréal director as new CEO

Luxury fashion brand Stella McCartney has appointed Amandine Ohayon as its new Chief Executive Officer, effective 1 December 2023.

She will succeed Gabriele Maggio, who will step down next month to "pursue other opportunities" after joining the business in October 2019.

Ohayon joins Stella McCartney from luxury bridalwear brand Pronovias, where she most recently served as CEO from March 2018 to August 2023.

Prior to this, she held various positions at L'Oréal Group. This includes the Managing Director of L'Oréal Luxe in the UK and Ireland, as well as other managerial roles at YSL, Armani Beauty and Kiehl's.

In her new role at Stella McCartney, Ohayon will help to elevate the business and accelerate its development, based on its longstanding commitment to sustainable fashion.

She will be based in London and report directly to the Stella McCartney Board of Directors.

Ohayon said: “I am honoured to lead such an incredible brand that epitomises sustainable luxury and ethical fashion. Together with Stella, we will continue to redefine the industry, championing innovation, whilst accelerating the company’s growth with a conscious approach that resonates with our values."

McCartney added: “I am delighted to welcome Amandine as CEO. Her leadership and wealth of experience across businesses and geographies will be strong assets to build a brilliant future for the company. Her passion for great fashion and ethical values makes her a great partner in our quest to champion a sustainable way to business success.”