Staff treatment during COVID-19 will influence shopping habits, data suggests
According to new findings, there have been significant changes across every aspect of the British consumer’s life with a new ‘safety-first consumer’ mindset emerging.
CACI, the consumer and location intelligence specialist, has identified ten ways in which consumer outlook and behaviour has changed as a consequence of COVID-19 and the lockdown.
As working circumstances have changed for 80% of consumers, 24% now report having a reduced disposable income. Over half (51%) of consumers plan to spend more in stores on groceries as the lockdown eases, whilst only 30% are intending to increase their spending on fashion.
Feeling safe in stores is ranked as the number one factor in determining where consumers will shop, with 57% of consumers agreeing they will shop more online.
57% of consumers also said they will choose to shop with a brand if it treats its employees well during COVID-19, whilst only 42% of consumers said how shop a brand treats its suppliers will affect their decision.
Commenting on the research, Alex McCulloch, Director of CACI, said: “Pre-COVID-19, consumers were starting to make more considered choices about how they lived their lives, but the lockdown has accelerated the shifts exponentially. COVID-19 has created the safety-first consumer, and it is a trend that applies to all demographics.
“Regardless of age, geography or financial position, consumers will be making more informed choices about how they work, live and spend, with safety, localism and personal need being the key drivers of decisions. All the indications are these are long-term shifts in the national psyche, with the findings giving us a very clear idea of what the new reality will look like.”