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ISAWFIRST creates ‘Space Jam: A New Legacy’ collection with Warner Bros.

Tom Bottomley
29 July 2021

ISAWITFIRST has just launched a collaboration collection with Warner Bros. Consumer Products for the new ‘Space Jam: A New Legacy’ film, starring basketball champion and global icon LeBron James alongside Bugs Bunny and the “Looney Tunes Squad”.

The collection of 90’s style oversized T-shirts feature bright graphics of the Looney Tunes gang on a palette of white, black and grey, to mix with joggers or denim.

The collection features eight options across men’s and women’s and retail prices range from £8-£12, with petite versions of the tees also available.

In the film, LeBron James goes on an epic adventure alongside Bugs Bunny with the animated/live-action event ‘Space Jam: A New Legacy’ from director Malcolm D. Lee.

The transformational journey is a manic mash-up of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safely by leading Bugs and Lola Bunny, as well as the whole gang of notoriously undisciplined Looney Tunes, to victory over the A.I.’s digitized champions on the court – “a powered-up roster of professional basketball stars as you’ve never seen them before.”

The collection promises “graphic tees that are a guaranteed slam dunk for your wardrobe.”

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