SKIMS launches men’s line with Neymar fronting campaign
Shapewear brand SKIMS is today launching its first men’s category, with an all-star campaign featuring Brazilian footballer Neymar, NFL powerhouse Nick Bosa and NBA talent Shai Gilgeous-Alexander.
SKIMS, which was founded in 2019, has transformed the women’s underwear market and now sees it as a good time to turn its innovative design approach to men – especially as over 10% of SKIMS’ existing customers are already men.
With an emphasis on fabric, style, fit, comfort and ease-of-movement, SKIMS Mens provides the first layers which “allow any man to confidently and easily take on any challenge” – with three collections: ‘Cotton’, ‘Stretch’ and ‘Sport’.
NFL star Nick Bosa
SKIMS Co-Founder and Creative Director, Kim Kardashian, said: “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top defensive player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.
NBA All-Star, Shai Gilgeous-Alexander
“I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.”
Jens Grede, CEO & Co-Founder of SKIMS, commented: “SKIMS’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of SKIMS’ existing customer base.
“Entering the $111bn US men's apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next generation of consumers.”
Neymar Jr
The collection will be available to shop on the SKIMS website from 26 October 2023, in sizes XS-5X, with prices ranging from $16-$54 for single pieces to $42-$98 for packs.
