Monsoon opens second boutique store in Bluewater
Monsoon has opened its second concept boutique at the Bluewater shopping centre in Kent following the successful launch of its central London boutique in April.
The 3,400 sq ft store is the second of 30 new stores "planned in key high streets" across the UK and Ireland, and part of Monsoon's brand refresh to go back to its roots and celebrate its heritage, craft and commitment to sustainability and ethical trade. The first opening, on Marylebone High Street was the first to open in nine years.
Installations in the store invites customers to understand the brand’s product creation and craft, showcasing its artisan wood-blocking and weaving techniques alongside colours that represent the bold tones used by the brand since its foundation.
The new boutique offers a curated collection including of Monsoon’s womenswear, childrenswear as well as its homeware and bridal collection.
In addition, the store showcase the brand’s new artisan collection, Artisan Studio, made from 100% organic cotton and other sustainable materials.
The retailer currently has 155 stores across the UK, comprising eight Monsoon, 59 Accessorize and 59 dual shops.