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Seiko UK to open two-storey boutique on New Bond Street

Jeremy Lim
01 July 2022

Seiko UK is opening a two-storey boutique on London’s prestigious New Bond Street this autumn.

The Japanese watchmaker's first two-storey boutique globally will showcase its Grand Seiko collection on the ground floor whilst the second floor will present its Seiko collection alongside a VIP lounge, which will house the company’s top end Credor timepieces.

Located on 68 New Bond Street, the 1,790 sq ft boutique will host a series of events to commemorate the 140-year brand heritage. Visitors will have the opportunity see "significant historical pieces on loan from the Seiko Museum, Tokyo", as well as a preview the latest Grand Seiko 'Kodo' recently unveiled at Geneva’s Watches & Wonders exhibition.

The boutique will eventually replace the Grand Seiko store at Knightsbridge's Brompton Road, which is set to close in February next year.

David Edwards, Seiko UK's Managing Director said: "This is a very exciting time for Seiko Watch Corporation globally, particularly Seiko and Grand Seiko in the UK & Ireland. With the new Bond Street boutique we will not only able to create distinct luxurious spaces for both brands, but also be positioned within an area of London which is rightfully globally synonymous with luxury goods."

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