Scoop unveils ‘A Return to Wonderment’ campaign ahead of February’s show at Olympia West

Scoop has unveiled a new campaign for its next trade show – taking place at Olympia West in Kensington on 11-13 February 2024 – under the banner of ‘A Return to Wonderment’.

The playful imagery takes inspiration from Victorian artwork in the form of an “eccentric illustration” which “celebrates the fun and fashion of Scoop”.

Scoop Founder and Managing Director, Karen Radley, said: “Supporting British designers and creating a unique fashion showcase in London has always been part of Scoop’s DNA. I love the way this has been captured in the new campaign imagery, whilst maintaining that most important sense of fun and humour.

“One of my greatest joys is discovering new and emerging designers and innovators and giving them a platform to reach the right people. ‘A Return to Wonderment’ captures the spirit of the season and the excitement visitors can expect from the carefully curated edit of designers we will be hosting.”

Launched in February 2011, Scoop has developed from being an exclusively womenswear-only show to encompassing homeware, beauty, lifestyle and men’s collections.

The most recent edition of Scoop was held at Olympia West in July where it treated visitors, from retailers including Elhinneys, Annas, Katherine Draisey, Applause, Courtyard and 32 The Guild among many others, to a 'Moroccan-inspired Wonderland'.