Scoop welcomes crowds to "Moroccan-inspired wonderland"

The SS24 edition of fashion and lifestyle trade show Scoop enjoyed a "stellar" first day after opening its doors at Olympia West in London yesterday. 

Buyers from luxury retailers including Elhinneys, Annas, Katherine Draisey, Applause, Courtyard, 32 The Guild, Cordelia James, Sister and Moda Rosa attended the show to discover its curated edit of over 250 contemporary designers.

Running until 18 July, this year's trade show invites guests to "Uncover The Exceptional".

Arriving at Olympia West, visitors are greeted by Scoop's artwork. featuring a "mix of quintessential Britishness and European vintage chic, interspersed with stunning floral displays".

Inside, the space boasts a "Moroccan paradise", where walls are adorned with patterned wallpaper, rattan and wooden relaxation areas, large floral displays and lanterns decorating the aisles.

Buyers can also enjoy drinks at the The Scoop X Wimbledon Cocktail Party and aura readings throughout the day.

Karen Radley, Founder of Scoop, said: “From the moment the show opened the energy and buzz has been incredible.

"Since I started Scoop, I have always promoted emerging designers and exciting talent and I am thrilled to be showcasing new designers this season such as Marches Rosa, Saint Armont, Agua Bendita and so many more.

"One area that particularly excites me is lingerie and swim, which includes stunning collections from Ralph Lauren, Huit8, Commando, Siamese Dreams, Missoni Beach, Wolford, Promise, Jessica Russell Flint and Pierre Mantoux.”