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Scoop announces new designers for July trade show

Jeremy Lim
24 June 2022

Contemporary designer trade show Scoop has revealed a line-up of new faces ahead of its 21st show, taking place at London's Olympia West from 17-19 July 2022.

Under the creative direction of its founder and MD, Karen Radley, Scoop will showcase the very best premium and ready-to-wear women’s and men’s clothing, accessory and lifestyle collections.

The host of new designers set to showcase their latest collections for the season include Pearl & Caviar, Maurizio Mykonos, Jessica Russell Flint, Naguy Ghobert, Aligne, Azuree Cannes, Lavi Couture, Folklore, Apede Mod and 0711 Tibilisi.

Grecian-chic label Pearl & Caviar was created to revive the craft of local artisans, embracing modern scopes in traditional techniques. Its lifestyle collection is influenced by minimal structures and geometry, prevalent elements in classical Greek architecture and design.

Also new to the show, Maurizio Mykonos began in the mid 90’s with a small leather collection that sparked enthusiasm for its edgy and racy style with raw cuts and embroideries. The line is currently still handmade in their own atelier while enriched with the finest brocade, silk and leather fabrics, all adorned with Swarovski elements.

Showcasing at Scoop for the first time is London-based eco brand Aligne, which is currently stocked in Liberty London. The label has a cradle-to- grave strategy from design and conception through to production, retail, rental and resale of garments.

Additionally, professional stylist and presenter of BBC1’s You Are What You Wear, Kat Farmer will be at Scoop on 18 July (Monday) signing copies of her book ‘Get Changed’. The book aims to deliver a step-by-step guide to building the ultimate new wardrobe, breaking down the process with tips and tricks to help reader find their confidence.

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