Russell & Bromley launches premium Covent Garden flagship store

Luxury British footwear and handbag retailers Russell & Bromley has officially opened its relocated Covent Garden flagship 3,460 sq ft store at 107 Long Acre – opposite Covent Garden tube station.

The relocation of the store to a more prime retail position remains part of the Mercers’ Company estate in central London.

Set across the ground and lower ground floors, the new store provides an enhanced and engaging customer journey, with fashion-led designs for men and women within a premium setting.

Andrew Bromley, owner of Russell & Bromley, commented: “Covent Garden remains a great home for our sought-after products and this prime corner unit opposite one of London’s busiest tube stations enhances our retail presence in the capital.

“Our frontage on the junction of Long Acre and Neal Street is significantly greater and will provide an impressive backdrop for our new seasons’ collections. We look forward to welcoming visitors to our latest store to kick off a very busy Christmas period.”

Simon Taylor, property director at the Mercers’ Company, added: “Russell & Bromley’s decision to relocate to this space and remain part of the Mercers’ Estate is evidence of the area’s successful status as a prime retail destination. We have invested in redeveloping the buildings on Long Acre, and the brand’s new store complements neighbouring units, including Vans.”

Owned by the Bromley family, the Long Acre flagship is a core addition to Russell & Bromley’s portfolio of over 40 UK stores.