Rotaro launches rental pop-up at Liberty

Rental platform Rotaro has launched a pop-up on the first floor of Liberty inviting its fashion forward customers the chance to discover a curated line-up of occasion wear and emerging designers.

Cult brands, such as ROTATE Birger Christensen, GANNI, The Vampire’s Wife, Jacquemus and Hai, are included in the contemporary offer.

Customers are able to rent the items for four, eight or 12 days and can return the items by placing them in packaging supplied with the order, stick the returns label on and dropping it at any DPD drop off point using our pre-paid returns label. 

By renting customers will be able to the access the brands and designers at a fraction of the retail price and by being located in-store, customers can try the items on before committing to renting them.

Larissa Stange, Womenswear Buying Manager at Liberty said of the launch: “We are so excited to launch the concession with Rotaro – we wholly believe that rental is an important part in the future of fashion.

"It’s not just more sustainable but it allows the customer to be much more creative in how they dress and to have the never-out-of-looks wardrobe of their dreams. I myself have so many weddings to go to this year and am looking forward to not having to invest in a new dress for each.”

Rotaro Co-Founder and CEO Georgie Hyatt added: "We are elated to partner with Liberty to create a physical rental and circularity space, where our customers can touch, feel and engage with beautiful rental pieces, and feel confident they're renting the right pieces.

"This in-store collaboration adds anotherdimension to the circular fashion experience, and helps our customers understand how seamless it is to rent with Rotaro and Liberty." 

Hyatt's Co-Founder Brooke Andrews said: "Rotaro is thrilled to be working alongside Liberty to reinforce our message of circularity without sacrificing style or quality. Liberty shares our vision for innovation to contribute to a brighter future for fashion. As a business, we aim to provide seamless and sustainable alternatives to the Liberty clientele to reinvent what it means to engage your favourite brands."

Listen to our podcast with Rotaro's Georgie Hyatt and Brooke Andrews here.