Loupe jewellers opens new concept store in Centre:mk

Luxury jewellery, diamond and watch brand Loupe has opened 7,345 sq ft flagship boutique at Centre:mk in Milton Keynes.

The new store will host a showroom for Rolex, as well as a watch room for its other Swiss watch brand partners, Omega, Hublot and Zenith.

Loupe's own collection of diamonds and contemporary fine jewellery will also be on display, alongside other jewellery brands such as Mikimoto, Gucci Fine Jewellery, Hearts on Fire and Royal Asscher diamonds.

The flagship will also serve macarons and cocktails at its in-store bar and host guests in a secret room called "The Drum", where clients can listen to their own playlist through its media wall.

Anna Blackburn, Managing Director at Beaverbrooks, the owners of Loupe, said: “We are beyond excited to launch our luxurious new boutique brand, Loupe in Milton Keynes and are exceptionally proud to launch this new venture in partnership with ROLEX.

“Following the rising trend for experiential retail, and bringing a fresh approach to the luxury sector, Loupe has been carefully developed to offer the personal and immersive experience that we know is incredibly important to clients purchasing higher value items and investment pieces."

Kevin Duffy, Centre:mk’s Centre Director, added: “Loupe’s selection of Centre:mk to launch its new luxury diamond, jewellery and watch brand cements the Centre’s position as one of the top 10 retail destinations in the UK, serving an affluent catchment and committed customer base who will no doubt thoroughly enjoy this new concept.”