REFY branches into fashion world with limited edition collection
REFY, renowned for its brow sculpting products and flush imbuing cheek products, has forayed into the realm of fashion with a limited run collection of clothing and lifestyle products.
The new REFY Curated collection and Lash Sculpt will be exclusively available at the new Covent Garden pop-up, dubbed ‘The Exhibition’ from 16th-28th February.
The Exhibition space will showcase their latest campaign, "YOU ARE THE ART", which is an exploration of the human form and the inspiration behind the curve of the Lash Sculpt applicator, as well as the development of REFY Curated.
The immersive experience offers the customer a chance to become the art themselves. It celebrates not only beauty but it also takes its visitors "on a journey into the intersection of wearable art and innovation".
Founder, Jess Hunt, has been hinting at the launch on her social channels since 2023, such as wearing a REFY dress to the Fashion Awards in December 2023. Prices start at £15 and each piece, from made to order to ready to wear, will have a limited run.
For the new collection, the company enlisted Danielle Culligan, ex-Head of Design for Christopher Kane. She dreamed up metallic and chrome wearable pieces that "reflect our beauty back to us".
Jess Hunt, Founder of REFY, commented: "Our creative and campaigns have always been so much more than just a beauty shoot, they always embody the complete REFY lifestyle. Curated is bringing that REFY aesthetic into real life, and allowing our customer to be fully immersed in the brand."
Co-Founder Jenna Meek added: "REFY curated allows the REFY customer to buy into the REFY
lifestyle and each product is a piece of Art. The Exhibition is a celebration of beauty, taking its visitors on a journey into the intersection of wearable art and innovation, bringing luxe fashion and lifestyle pieces together in this capsule collection that are designed to adorn the body or elevate your lifestyle, empowering you to be your most confident self."
