Rag & Bone opens new shop in shop in Harrods

New York-based denim and ready-to-wear fashion brand Rag & Bone has announced a new retail space in London, with a shop in shop experience at Harrods on the recently refreshed denim floor.

The new shop in shop, which represents Rag & Bone’s “ongoing commitment to creating global retail destinations,” is offering a curated mix of the women’s denim and ready to wear collections, while Rag & Bone men’s is also available at Harrods in a special pop-up on the 2nd floor.

Located just off the main entrance of the denim floor, the shop in shop features brass fixtures that have been specially crafted at the Rag & Bone "Custom Fabrication Shop" in Brooklyn. There’s also digital screens featuring original Rag & Bone content, and an illuminated Rag & Bone sign in LED lights.

The new Harrods shop in shop adds to Rag & Bone’s existing London stores at 50-54 Beak Street W1, 107a Commercial Street E1 and 13-14 Sloane Square SW1.