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Pure London shines a light on Turkish fashion brands this season

Chloe Burney
10 February 2023

Pure London, the fashion trade platform based in London’s Olympia, has partnered with Istanbul Apparel Exporters Association (IHKIB) to spotlight a myriad of contemporary Turkish fashion brands.

Pure London welcomes visitors from the fashion industry biannually to uncover its latest curation of womenswear, accessories, jewellery, and footwear.

Running from 12–14 February 2023, the trade show will highlight Turkish brands with the help of IHKIB. The organisation represents the Turkish ready-made clothing and apparel industry and aims to increase exports in the sector, accounting for over 70% of its exports.

The upcoming show will spotlight 16 Turkish fashion brands including Baby Z, Moi Noi, Fonem, Maibella Baby&Kids, Lemon, Papers Pleats, Why Emma, Quzu, Midimod Gold, Up And Fit, Punkyfish, Grimelange, Mom Jeans Odl Jeans, Sorci And Fofa, Barrus London, and Zedd Plus.

Among the 16 Turkish brands are several childrenswear collections, including Moi Noi. The brand ethically produces creates colourful, high-quality baby and kids' clothes.

In addition, several ready-to-wear womenswear designers will be on offer, including Punkyfish London. The edgy brand is returning to the UK market with a refined collection that maintains its vibrancy, unique style and signature colours.

Nihat Berktas, European Development Manager at Pure London, commented: "There is a trend this season for Turkish brands returning to the UK market. These brands are keen to target the UK customer and there is no better trade show or platform for them to showcase than Pure London.

"This season, working in partnership with IHKIB, we have focused on bringing brands that appeal to the younger generation and we will continue to expand on this in the seasons to come."

George Davies, founder of ground-breaking brands NEXT, George at Asda and Per Una, will be using trade show Pure London for the UK launch of his latest brand. GWD by George Davies, which has been sold in the Middle East for the past two years, will be presented to UK and international buyers at the show, which takes place at Olympia London on 12-14 February 2023.

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