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Primark reveals Christmas campaign

Tom Bottomley
02 November 2022

Primark has revealed its Christmas campaign under ‘The Season’s Worst Kept Secret’ banner, celebrating the great value on offer at its stores across fashion, beauty, gifting and homeware.

The campaign, which launches in-store and across Primark’s social and digital channels today, showcases the extensive great value ranges on offer this Christmas “to help everyone get the Christmas they want without breaking the bank”.

There’s partywear – from sequins to satin, “disco vibes” with hot pink and azure blue looks, as well as blazers, dresses and co-ords.


For a more homely feel, there’s matching festive jumpers for the whole family and ‘FamJams’ - festive pyjama sets, including for pets.

On beauty, Primark’s Glow Gift Set, eye palettes, best-selling lashes and signature scents complete the stocking filler favourites.


Additionally, Primark’s paper bag is being transformed once again into wrapping paper. The brown and red festive striped limited-edition bags feature handy cutting lines and easy to follow instructions. As well as being easily recycled after the big day, shoppers can save money on purchasing extra wrapping paper – adding to the great value message.

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