Amazon rolls out virtual try-on for shoes in US and Canada

Amazon is rolling out virtual footwear try-on technology to create a more immersive experience for online consumers in the US and Canada.

The interactive mobile experience allows customers to visualise how a pair of shoes would look on themselves, to better inform purchasing decisions.

After selecting a shoe, customers can tap the “Virtual Try-On” button below the product image and point their mobile device at their feet to see how the shoes look on them. Customers can then move their feet to see how the styles look from every angle.

Customers can also take a picture of the virtual shoe and share it with their friends.

The virtual try-on will be available for customers in the US and Canada via the Amazon shopping app on iOS, with styles from brands such as New Balance, Adidas, Reebok, Puma, Superga, Lacoste and Asics available to view. More styles are to be added soon and an Android app is to launch imminently.

Muge Erdirik Dogan, President of Amazon Fashion, said: “Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers. We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”

Melissa Worth, Senior Vice President of North America at New Balance, added: “Innovation and elevating consumer experiences are at the core of New Balance. We’re excited to showcase our footwear selection in Amazon Fashion’s Virtual Try-On for Shoes as we continue to look for immersive ways to engage our shared customer base.”