Puma launches first global campaign for 10 years and “biggest marketing investment ever”

Puma has launched its first worldwide campaign for 10 years under the banner of ‘FOREVER. FASTER. See The Game Like We Do’, featuring several top athletes in what is the brand’s largest marketing investment ever.

The aim is to strengthen Puma’s sports performance positioning, with an emphasis on speed and the brand’s strong connections with leading athletes and athletic prowess in whatever their sport is.

The campaign includes a hero brand film and supporting creative assets with featured top athletes such as footballers Neymar Jr., Antoine Griezmann, Jack Grealish, Christian Pulisic, Memphis Depay and Kai Havertz, sprinters Karsten Warholm and Shericka Jackson, professional basketball players Lamelo Ball and Breanna Stewart, paralympic track and field athlete Felix Streng, high jumper Yaroslava Mahuchikh and pole vaulter Mondo Duplantis.

Arne Freundt, CEO of Puma, said: "Everyone dreams of having a superpower and speed is Puma’s. Speed is the superpower how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr. or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone.

"Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game like we do: ‘FOREVER. FASTER’."

Puma’s Vice President of Brand and Marketing, Richard Teyssier, added: "Our new global brand campaign is Puma’s biggest marketing investment ever.

"It is the first time that Puma has one single message – ‘FOREVER. FASTER.’ - throughout the entire year and across all performance categories such as football, running, basketball and handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers."

The campaign is now being communicated across the entire media mix including TV, social media, out-of-home (OOH) and points of sale worldwide.

Later this year, Puma will present dedicated brand videos and creative assets for UEFA Euro 2024, the CONMEBOL Copa América and the 2024 Summer Olympics.