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Pretty Little Thing announces biggest collaboration yet designed by Naomi Campbell

Chloe Burney
03 July 2023

Iconic supermodel Naomi Campbell, who rose to fame in the 1990s after strutting down the runways of Versace, Chanel and more, is set to design a collection for the fast fashion e-tailer Pretty Little Thing (PLT).

Campbell has designed a collection that is rumoured to be made up of statement looks and classic pieces, bringing celebrity-inspired looks at an affordable price in true PLT fashion. The line is set to be released later this year during New York Fashion Week.

PLT took to Instagram to make the announcement, offering a video clip featuring a directors-style chair with the words "Pretty Little Thing, designed by Naomi Campbell."

The supermodel will also front the campaign for the collection, which was shot earlier this year in sunny Los Angeles.

After an illustrious career working with the likes of Versace, Chanel and many other luxury brands, Campbell's alignment with Pretty Little Things is sure to stir up hype from fashion followers. The news comes after PLT's former CEO Umar Kamani, who stepped down in April this year, but has remained involved in the upcoming collaborative project.

This follows the recent news that Influencer Molly-Mae Hague stepped down from her role as Creative Director of Pretty Little Thing. Speaking in a YouTube video, Hague shared her decision to step down from her position to spend time with her daughter Bambi, who was born in January.

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