Pour Moi to open new store in Leeds with other major UK cities to follow

Womenswear brand Pour Moi is gearing to open a new 1,043 sq ft store next to John Lewis in Unit C18/19 on the ground floor of Victoria Gate shopping centre in Leeds this November, with more new stores planned for London, Manchester and Brighton.

With two existing stores in Chester, close to where Pour Moi was founded in Macclesfield in 2005 (though it is now based in Brighton), Leeds will be just the second location the brand has selected for a standalone store – prompted by strong online sales in the area.

Founder and CEO, Michael Thomson, said: "Pour Moi was founded on the belief that every woman deserves to feel confident and comfortable in their own skin. Our journey has been one of passion and dedication to ensure that our lingerie and the many other items we sell do just that, and we are so excited to be able to bring our much-loved products to the vibrant city of Leeds.

"The perfect location to open our next store, we’re very much looking forward to showcasing the very best of Pour Moi to the people of Leeds."

The new store, which will have in-house bra fitters to get the “perfect fit”, will offer a selection of Pour Moi’s lingerie and swimwear collections, along with nightwear, hosiery, beachwear, shapewear, maternity styles and sports bras.

A key best-selling style to be sold at the store is the ‘St Tropez’ bra, which has sold over a million units since its launch. The store will also sell its ‘hero’ tummy-control strapless ‘Santa Monica’ swimsuit.