Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders.
Criminal Damage was launched by Sunny Aytan in East London back in 1991. The business, still operating today, is now owned by himself and his brothers.
The pioneering streetwear brand was heavily influenced by its East London roots, with music culture and identity taking centre stage. The brand is known for taking inspiration from styles of retro fashions of the past and mixing them with the best in modern, urban trends.
In more recent times, the brand has moved into sustainable fashion with its Eco Essentials collection made with organic and recycled materials. Criminal Damage also continues to raise brand awareness with a continued stream of collaborations with existing franchises such as Pokemon, Back to The Future and Dracula.
Founder Sunny Aytan and his brother Monty Aytan speak to Tom Shearsmith, Senior News & Features Writer at TheIndustry.fashion about how the brand has developed in the last 30 years, the excitement behind each collection, the sustainability credentials it should shout about more often, and why Criminal Damage pieces featuring a Japanese anime show from 25 years ago, will always sell out.
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