Boardies celebrates a world of creativity, travel and good times.
Founded by Nick Crook, the privately owned London-based business creates unique swimwear influenced by experiences from around the world.
The company has successfully navigated the challenges of operating a beach-focused brand in a pandemic world of reduced travel, and has continued to see successes globally, with new collections and partnerships, including a recent collection with historic London department store Liberty.
Crook tells Tom Shearsmith, News Editor at TheIndustry.fashion, about his early career, how he grew the Boardies brand, the impact of COVID-19 restrictions on the business, and how future investment will lead to global growth.
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